By default, when a Customer reaches out through their preferred Channel, Gladly first looks up custom attributes from an external system (if available) and uses that information in Rules to route the Customer to the most appropriate Inbox or Agent based on those attributes. This allows you to create Rules using custom attributes for routing purposes. See How Customers Are Routed for details on how routing works.
Example
Suppose you have as a custom attribute that tracks a Customer’s loyalty status (e.g., loyaltyTier) and you only want your VIP Team to assist any Customers with a Platinum status who reaches out. Assuming you have a Rule Condition using a custom attribute that assigns Customers to a certain Inbox or Agent based on their loyalty tier, with Lookup before Rules allowed, the Lookup Adaptor retrieves the custom attributes (loyalty tier) for the Customer first before Rules run.
Take note of the following regarding the Lookup before Rules behavior.
See What is Routing to understand how routing works in Gladly.
Lookup before Rules supports Customer Profile custom attributes but not order/transaction information.
For example, a Customer Profile attribute could be “Lifetime Value,” which is supported, but not “Last Order Value,” because it’s an order/transaction attribute.
See Add New Custom Attributes as Conditions to learn how to find and implement custom attributes for Rules.
Voice Contacts (i.e., a phone call) can be routed anytime and before Rules run if there are Agents available. This means a custom attribute may not always be ready when Customers are routed. Otherwise, any Rules for phone calls run after the lookup. Data dips can be implemented if you want custom attributes to be retrieved before lookup and routing.
Expect an increase in queued-to-fulfilled time reporting with Lookup before Rules activate. The increase depends on how fast your Lookup Adaptor retrieves custom attributes.
The default lookup timeout value for each lookup (and the max lookup timeout) is 15 seconds. Suppose each lookup for every Contact takes 15 seconds, and you received 100 Contacts for the day; that adds 25 minutes in queued-to-fulfilled time reporting.
Note – The average first response time in Gladly is between three minutes and an hour, making a 15-second delay negligible.
Under the Agent Experience category, click Conversation Workflow.
Find the Conversation section. Under Lookup before Rules, check the box next to Allow lookup to run before rules.
Once checked, the Customer lookup timeout (seconds) appears. This tells Gladly how long to wait for the Lookup Adaptor to retrieve custom attributes before timing out and moving on to running Rules.
The default (and max) value is 15 seconds.
Set a value that reflects how fast your Lookup Adaptor is retrieving data.
The default (and max) value is 15 seconds. There’s no guarantee that custom attributes will be available each lookup or when the lookup times out. If there are multiple Lookup Adaptors, a lookup for each instance occurs within the timeout period, and it’s possible for the lookup to timeout before all attributes are retrieved. In this case, the Customer lookup would be considered “timed out,” however, the information retrieved from a lookup before the timeout could populate the Customer Profile and be used by Rules.
Click on the top left corner of the screen.
Click Settings.
Under the Agent Experience category, click Conversation Workflow.
Look for Customer lookup timeout (seconds). This tells Gladly how long to wait for the Lookup Adaptor to retrieve custom attributes before timing out and moving on to running Rules.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
__cf_bm
29 minutes
This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
_wpfuuid
1 year 1 month 4 days
This cookie is used by the WPForms WordPress plugin. The cookie is used to allows the paid version of the plugin to connect entries by the same user and is used for some additional features like the Form Abandonment addon.
BIGipServer*
session
Marketo sets this cookie to collect information about the user's online activity and build a profile about their interests to provide advertisements relevant to the user.
cookielawinfo-checkbox-advertisement
1 year
Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Advertisement" category.
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
CookieLawInfoConsent
1 year
CookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie.
PHPSESSID
session
This cookie is native to PHP applications. The cookie stores and identifies a user's unique session ID to manage user sessions on the website. The cookie is a session cookie and will be deleted when all the browser windows are closed.
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Cookie
Duration
Description
li_gc
5 months 27 days
Linkedin set this cookie for storing visitor's consent regarding using cookies for non-essential purposes.
lidc
1 day
LinkedIn sets the lidc cookie to facilitate data center selection.
UserMatchHistory
1 month
LinkedIn sets this cookie for LinkedIn Ads ID syncing.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Cookie
Duration
Description
_ga
1 year 1 month 4 days
Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
_ga_*
1 year 1 month 4 days
Google Analytics sets this cookie to store and count page views.
_gd_session
4 hours
This cookie is used for collecting information on users visit to the website. It collects data such as total number of visits, average time spent on the website and the pages loaded.
_gd_visitor
1 year 1 month 4 days
This cookie is used for collecting information on the users visit such as number of visits, average time spent on the website and the pages loaded for displaying targeted ads.
_sp_id.*
1 year 1 month 4 days
Snowplow sets this cookie to store user information that is created when a user first visits a site and is updated on subsequent visits.
_sp_ses.*
30 minutes
Snowplow sets this cookie to store user information that is created when a user first visits a site and is updated on subsequent visits.
AnalyticsSyncHistory
1 month
Linkedin set this cookie to store information about the time a sync took place with the lms_analytics cookie.
mf_user
3 months
Mouseflow sets this cookie to identify whether a visitor is new or returning.
vuid
1 year 1 month 4 days
Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Cookie
Duration
Description
_mkto_trk
1 year 1 month 4 days
This cookie, provided by Marketo, has information (such as a unique user ID) that is used to track the user's site usage. The cookies set by Marketo are readable only by Marketo.
bcookie
1 year
LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs.
bscookie
1 year
LinkedIn sets this cookie to store performed actions on the website.
li_sugr
3 months
LinkedIn sets this cookie to collect user behaviour data to optimise the website and make advertisements on the website more relevant.