Optimizely Data Platform (formerly Zaius) is a data platform designed to empower marketers to grow revenue from existing Customers. It provides a complete view of every Customer by stitching together all of your Customer interactions across every device, touchpoint, and data source.
Benefits #
With the Optimizely Data Platform integration, you can gain more insight into what your Customers are doing.
Have full control over marketing communications
With Optimizely Data Platform, you can stop marketing communications with a Customer if they have an open Conversation in Gladly. This way, they’re not distracted by other types of communications, so you can focus on what matters most — helping the Customer.
Help your brand grow faster
Increase CLTV by allowing you to have a clear view and understanding of who your Customers are.
Transform Customer Data into Customer Experiences
Create individualized personal Customer experiences. Optimizely Data Platform is focused on eliminating the gap between Customer data and data activations.
