Behavioral Theories of Brand Loyalty

Course Details

Brand loyalty means that consumers have a special interest in a particular brand, so when they continue to purchase such products, they only recognize the brand, thus giving up the attempt of other brands. Brands can exceed the product life cycle and are an intangible asset. In this course Dr. Jagdish Sheth provides an explains Behavioral Theory Brand Loyalty amongst many others.

What you’ll learn

• List the four sub-categories of behavioral theory
• Describe the habitual behavior as per Howard’s Theory