All Courses

Behavioral Theories of Brand Loyalty

Categories:

Learning & Development,

Operations,

Customer Loyalty,

Time 15 min
Current Status
Not Enrolled
Price
Free
Get Started

Course Details

Brand loyalty means that consumers have a special interest in a particular brand, so when they continue to purchase such products, they only recognize the brand, thus giving up the attempt of other brands. Brands can exceed the product life cycle and are an intangible asset. In this course, Dr. Jagdish Sheth provides an explanation of Behavioral Theory Brand Loyalty amongst many others.

What you’ll learn

  • List the four sub-categories of behavioral theory
  • Describe habitual behavior as per Howard’s Theory
  • Explain the types of high-risk situations

Course Content

Behavioral Theories of Brand Loyalty
0 Comments
Inline Feedbacks
View all comments