Why Customer Loyalty Matters

Course Details

Brand loyalty is the positive association consumers attach to a particular product or brand. Customers who exhibit brand loyalty are devoted to a product or service, which is demonstrated by their repeat purchases despite competitors’ efforts to lure them Away. In this course Dr. Jagdish Sheth provides an overview on Brand Loyalty and and the theories associated with it.

What you’ll learn

• Explain why consumer loyalty matters
• Comprehend how consumer loyalty directly contributes to a company’s tangible and intangible values